“How do financial advisors
use social media, and
how do they want to use it?”
Download the 2011 Edition:
Social Media for Financial
Professionals White Paper
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- How advisors spend their time online?
- What goals advisors have for social media?
- What social networking tools advisors find to be the most successful?
- What are the biggest stumbling blocks to successful social media adoption for advisors?
- And much more!
Click below to download the FREE Executive Summary
Download the Executive SummaryWho we are and why you should listen:
linkedFA is the leading niche social media website that enables financial professionals to connect with their clients, prospects, and peers compliantly. Along with its partners, including SunGard's Protegent, linkedFA conducted a study of financial advisors and their social media use. From their results, linkedFA's Research Department created a 30-page study entitled, "Social Media for Financial Professionals" outlining some of the prominent trends and key factors surrounding social media use in the financial community.
Changes in the financial industry:
In July of 2009, the number of social network users surpassed the number of email users. Facebook currently has in excess of 800,000,000 registered members (Facebook, 2011), enough to make the website the third largest country in the world, and account for roughly 11.5% of the world’s population. Executives from all Fortune 500 companies are on LinkedIn. 87% of companies employ Twitter, and 82% use Facebook, to communicate with clients and potential clients. 23% of Fortune 500 companies even have a blog. The financial world has joined social media.
Who we asked and what we learned:
Our survey was completed by just under 1,000 validated financial professionals. Of those surveyed 34.43% reported having over 200 clients, while more than 60.15% reported having over 100 clients. The survey reached a wide distribution of financial advisors, with 73.77% associated with independent broker-dealers and 13.73% at bulge-bracket firms. Our respondents had an average of $50.8 million assets under management. And every single one of them had an opinion on social media use in the financial community.
